PURLs are gaining in popularity! Have you noticed?
A PURL is a personalized URL web site – and a powerful marketing tool. When added to your direct mail campaign, each piece of mail can be customized for the individual you are trying to reach. No surprise that PURLs dramatically increase the results of direct mail campaigns. People take notice when you talk to them directly – and offer a web site directed to them alone.
Adding a PURL to a postcard marketing campaign is affordable and a powerful new communication tool for your business. PURLs capture important customer information that can be used to help you better understand your clients. Once you have this information, have it sent to your cell phone, allowing you to get in touch with your client right away. Or direct them to your web site through “their” web name.
How can you use personalized URL sites in your next direct mail project? HPG can set up your direct mail piece with a web site encouraging the recipient to visit. Once your customer logs on, their specific information tailors the web page experience to that individual. The web site can also track page activity and offer precise information based on your customer’s behavior.
In one visit, you can find out important details about your customer and use it to tailor future communications or to modify existing materials to better serve your clients better. Ask your HPG rep for a PURL demonstration.