February 6


Down and direct with variable data printing

You’re sending a direct mail piece to 10,000 customers. Only problem is, they fall into 27 different categories. Variable data printing to the rescue.

Variable data printing (VDP) is a flexible, cost-saving printing tool. When used with digital printing, elements such as text, graphics and images can be changed from one printed piece to the next using information from a database. VDP can be as basic or as complex as you need it to be. Say you want to send out personalized letters, invoices or a direct mail campaign series. Using just one basic layout, you can adapt one printed piece at a time, increasing the odds of consumer response by individually targeting your mailing. With variable data printing, rather than delivering a single message to 10,000 customers, you can print 10,000 unique documents, each with a customized message.

Change the way you think about printing. Variable data printing gets it done cost-effectively and delivered — direct to each customer.


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