We recently came across this article at marketingprofs.com that addresses common myths associated with printing. Here are a few that jumped out at us:
Myth : Print is Bad for the Environment
Myth : Print is Ineffective
Another hot topic for us. We ARE in the digital age and businesses need to be smart about their marketing. Study after study has shown that when print is used properly the return on investment (ROI) can be great!
We recently wrote an article on What is the ROI on Direct Mail that gives statistics on direct mail marketing.
We have also recently featured this fun infographic on print!
Myth : Electronic art is Interchangeable with Print Ready Art
YES, the most effective marketing is cross platform marketing that promotes the same message on the electronic channels and the print channels. BUT, that does not mean that the art files that you set up for one channel can immediately be used for the other. There is a reason that some designers are “web designers” and others are “graphic designers”.
Here are some tips on print ready files :
- The difference between CMYK & RGB
- What DPI / resolution should images be?
- What is a Print Ready file?
The key takeaway is make sure you have all the facts and research what is the best options are for your project and marketing efforts – choose the right path for you. Don’t automatically rule out print. It does still have its advantages!