Why deliver one generic message to 10,000 customers, when you can print 10,000 unique documents, each with a customized message?
According to a CAP Venture study, variable data printing (VDP) has shown 36% higher response rates, a 47% increase in repeat orders, and a 25% increase in average order value. Repeat studies have found that on average, Variable Data pieces generate response rates ranging from 3 to 10 times higher than non-personalized direct mail.
VDP is very flexible and as basic or as complex as you need it to be. You can use any type of data to fine-tune your message to make it applicable to precisely the right party at the right address, or even make an offer on a specific purchase your customer will likely make.
So the big question is “How much does variable data cost?” and of course we are going to give our favorite answer of “It depends.” Pricing of variable data has so many factors, we decided to write a whole separate blog titled Why does variable data cost more? Stay tuned …we will be posting this follow-up blog in the next couple weeks!
