February 18


Five steps to setting up your printing and fulfillment plan

fivestepsSetting up your printing and fulfillment plan isn’t difficult as long as you establish it carefully and with the help of experts. The most important factor is you should work with your printing and fulfillment company when devising your plan. Making the printing company an active member of your plan ensures they will know where you are along each step of your production. Following these guidelines will help you incorporate your printing company into your team and make sure communications and actions are coordinated.

  1. Identify what your regular printing needs are and estimate what unexpected needs you might encounter throughout the year. The best way to do this is look back at your print needs from the previous year. Also, review your current printing and fulfillment process and see where there are lag times that cause too much of a delay.

  1. Before starting up your new printing and fulfillment process for real, do a test run of current literature so you and your printing company can see how it goes and smooth over any problems. It doesn’t have to be a large job, but one big enough to identify potential conflicts.

  1. Use what you learn from that test run to complete your planning process and finish developing your complete strategy. Hopefully at the most the plan will need to be fine-tuned for unusual or unexpected demands. You will also have a good idea of how long it will take for your printing needs to be completed and fulfilled.

  1. Put your plan in action by first announcing it to those who will use and benefit from it the most. You can utilize your printing company here and have them help you explain their side of the process to your company. This way there won’t be any confusion about who is responsible for what in your relationship.

  1. Monitor your plan and process and see how it works within your company. If you discover problems, consult with your printing and fulfillment company to see how they can be solved. Your printing partner has a lot of experience and usually will have already encountered and solved problems like yours in the past. Remember, you should treat the printing company as a member of your production team. You should feel free to ask questions, propose ideas, and get advice for your needs.

HardingPoorman has extensive experience in the printing and fulfillment business. We can make your transition smooth and seamless, and get it done in a short amount of time. Talk to us about how we can help you take your company to the next level in quick responsive printing that will help you stay one step ahead of your competition.

Fulfillment: From idea to delivery


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