Marketing FunnelDriver

Enhancing Marketing Funnels with FunnelDriver

FunnelDriver is a turnkey platform that transforms your direct mail into a fully integrated, omni-channel campaign. By layering in digital touches like retargeted ads, Informed Delivery®, and call tracking, it boosts visibility and response while plugging seamlessly into your existing tech stack.

It aligns online and offline efforts and gives you real-time insight into engagement and performance, helping you optimize campaign impact and confidently measure ROI across channels.

FunnelDriver is a platform-delivered, data-driven process for designing, launching, monitoring, and improving mail-anchored campaigns. It surrounds your in-home window with coordinated digital touches, aligns timing, and shows exactly what’s working so you can adjust in real time. FunnelDriver fills any gaps in your marketing ecosystem, creating a full-funnel solution that delivers measurable results.

FunnelDriver tools include:

Direct Mail with Mail Tracking

Predict and confirm in-home dates

Informed Delivery®

Clickable ride-along creative on delivery day

Social Match List (Meta)

Activate your list before, during, and after in-home

Google Display Follow-Up

Retarget visitors who didn’t convert

YouTube & Demand Gen

Discovery and consideration at scale

Addressable Geo

Household-level geofencing and visit/conversion lift

QR Codes & PURLs

Personalized tracking to attribute scans and visits

Call & Text Tracking

Dedicated numbers, forwarding, recordings, attribution

Optimized Landing Pages & Microsites

Focused conversion paths with analytics

Targeted Email & PPC

Intent capture and nurture

Mobile Engagement

SMS/MMS for timely prompts

Visitor ID Match & Advanced Analytics

Identify anonymous site visitors and prove attribution

Real-Time Campaign Insights

Channel-level Attribution

Track performance across every touchpoint

In-flight Optimization

Use real-time data to improve results mid-campaign

Household-level Visibility

Pinpoint exactly who is responding and how

ROI Clarity

Prove marketing effectiveness with clear, actionable analytics

For more information of how you can harness the agile marketing funnel management power of Funnel Driver to add volume and velocity to your marketing funnels contact your HardingPoorman representative.

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