Every marketing campaign has a marketing and sales funnel. And every savvy marketer would love to add volume and velocity to their campaign funnels— that is, to get more prospects through their funnel faster. Tactics like personalization or integrating other channels have statistical shown to do just that. And in today’s data-rich marketing landscape marketers have everything they need to design, build, launch, monitor, and adjust their multi-channel campaign funnels.
Unfortunately, many marketers are unable to take advantage of the opportunities that this data-rich world offers to run integrated campaigned. They are either stuck in vendor relationships that specialize in only serving a specific channel or a level of the funnel. Or they are part of a larger organization where channel responsibilities, or access to data or needed software applications are divided by departments or by job roles. Although each of these siloed solutions may have their own KPIs of success, their separation paints an incomplete picture of the data, and therefore an incomplete picture of the health of the marketing funnel itself.
Marketing today demands to be more agile than that. It has become less of a creative endeavor and more of a science. And as such, good marketing should be about examining data, building a hypothesis, and then running a campaign— monitoring, measuring, and adjusting all along the way. That’s why we launched FunnelDriver.
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FunnelDriver is a platform delivered driven process for designing, launching, running, monitoring, and adjusting campaigns— making real-time, adjustments and optimizations along the way. It's Funnel-as-a-Service (Faas).
An unlike full ecosystems like HubSpot or Market, FunnelDriver can integrate with the software you have and fill in the gaps with the pieces you don’t to create a full funnel, robust ecosystem for your marketing campaigns. It is the perfect complement to direct-mail, giving you all the advantages of fully integrated marketing, while measuring the ROI of specific channels.
Some of the tools in the Funnel Driver toolbox include: