Direct Mail is alive and well
While it’s easy to get infatuated with all the shiny objects that the world of digital marketing offers, brand communicators should not be too quick to dismiss the power of direct mail. Direct mail continues to be one of the most successful marketing channels—often outperforming digital channels by a large margin.
With direct mail, brands can cut through the digital noise and deliver tangible, personalized messages that engage and garner attention.
HardingPoorman has a full range of mailing services. Our Mailing Team can assist your business with all mailing needs with a special focus on ensuring the lowest possible postage rate. Our in-house USPS Mail Clerk allows us to offer the best possible piece to mail stream turn-times. While our sophisticated computer systems quickly and automatically sort addresses to post office specifications, ensuring you always receive the lowest postage possible for your mailings. After sorting, digital information is sent to our high speed inkjet printing system that prints addresses directly onto the mailer, once again saving time and money without the hassle of a label.
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Our UV ink system allows us to inkjet directly on plastic substrates, as well as paper products, without smudging. And our inserting equipment features a camera system quality check that reads the address after it is printed, ensuring the match mail process is without defect- from postcards to flat size envelopes, our equipment is versatile and capable of processing a wide variety of mail piece sizes and shapes, and in large volumes.
Yes, direct mail can deliver amazing results, but new technologies make direct mail one of marketing’s most innovative channels. When combined with HardingPoorman’s data technology service, variable data can be used to allow the direct mail piece to connect with recipients on a personal level. With variable data printing (VDP) you can target your specific market and give your customers and potential customers a customized mail campaign. Utilizing expert list management and personalized web pages, you can help your customers obtain important information about your brand in a way personalized just for them. Combine this with FunnelDriver (HardingPoorman’s marketing funnel as a service) and you can increase the effectives of your direct-mail dramatically, while enjoying the benefits of a fully integrated marketing initiative.
You may choose to provide us with your mailing list. Or we provide you with a highly targeting mailing list, customized based to your chosen demographics to reach just the right audience.